Plum Data Ltd
Plum Data Ltd is a UK startup company owned by SRP2 LLP and the University of Surrey. Its purpose is to capture and benchmark operating data in the UK holiday parks and self-catering sector.
The purpose of Plum Data Ltd is to capture and benchmark operating data in the UK holiday parks and self-catering sector. It will enable contributing subscribers from this sector to compare their operating performance on a wide range of variables over time and anonymously against others in competitor sets. Anonymized reports on the aggregated performance of the sector in regions and nationally will be produced on a commercial basis.