Advantagious Ltd

Advantagious provides a GDPR compliant and centralised database of data profiles controlled by users, that businesses can request access to only when they need it.

Advantagious has created a suite of tools for users to collect and validate their data profiles, as well as a tool for businesses to request consent for access. In the middle sits a database of individual data profiles, including user-validated purchase intent. On behalf of its members, Advantagious sells access to these profiles to businesses, such as advertisers, and the revenue goes back to members, less a small fee to Advantagious.

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