27th February 2020 -
09:30 to 14:30
About this workshop: Many companies (large and small) struggle to articulate adequately the value they offer customers, often promoting product features or making generic assertions about the benefits of their solution with little focus on any specific target customer. A compelling value proposition, on the other hand:
expresses your business offering in terms of the value it offers to specific customers differentiates you from your competitors forms the basis of all marketing and sales activities and materials perhaps most importantly – clarifies in your mind what you and your...