Case Study
AMO.ai
Submitted by Charlotte Goff on 13th November 2017 - 11:22
Company overview
Get visitors that don't buy?
Increase conversion rates
Grow basket sizes
Gain insights from customer dialogue
Rich Ingram
Co-Founder and Director
I am the co-founder of AMO.ai. 15 years selling products B2B and using technology to improve business. I like to 'do things right', and I believe in creating value for customers and in loyalty. I like to work with people that really know their stuff.
How has SETsquared Surrey helped your company?
A significant challenge with being a start up is being isolated. You need some things even more than money. I would point to two key things:
1.You need people to really test your ideas. 2. If they don’t understand or don’t like them tell you why.
It’s a roller coaster ride. A bit of stability with some calm input and some benchmarking with other people in early stage times are crucial – two very different sorts of support!
SETsquared Surrey Support
SETsquared Surrey supports companies in many ways but below are some of the key areas we helped
Networking
Support
Events
Entrepreneurs
How has your company changed since being part of the incubator?
We are more confident and less reserved. We analyse less and try to do more. We realise there is loads of stuff out there that we can find and win.
Company Successes
Winning the first customer
Winning the second customer
Winning the third customer
Developing a really cool concept, software to deliver it, and figuring out how to put the message across!