8th September 2022 - 13:00
About this workshop:
Many companies (large and small) struggle to articulate adequately the value they offer customers, often promoting product features or making generic assertions about the benefits of their solution with little focus on any specific target customer. A compelling value proposition, on the other hand:
expresses your business offering in terms of the value it offers to specific customers
differentiates you from your competitors
forms the basis of all marketing and sales activities and materials
perhaps most importantly – clarifies in...