Plum transforms holiday park data into useable benchmarked comparisons. Holiday Parks across the market feed in data that Plum transforms into usable market information, analytics and benchmarking comparisons. Plum is the analytical system which complements your operating system.

The purpose of Plum Data Ltd is to capture and benchmark operating data in the UK holiday parks and self-catering sector. It will enable subscribers from this sector to compare their operating performance on a wide range of variables over time and anonymously against others in competitor sets. Anonymized reports on the aggregated performance of the sector in regions and nationally will be produced on a commercial basis.